Painted Arrow

"Our goal is simple; Create affordable accessories for hunters that allow them to recover more game and relive the hunt, time and time again."

The Ask

Painted Arrow Outdoors needed a way to promote the launch of their new product, the Mag-Pro, in a way that excited hunters and converted viewers into sales. Since it was the first of their new line of products, they requested a simple level of educational text as to how the Mag-Pro improves the experience of each hunt.

The Approach

The Mag-Pro is the ultimate tool to relive your hunting experience, so after a strategy session with the Painted Arrow team, we decided to relive the day of the hunt in this story. We then incorporated simple motion graphics to highlight the main features and benefits of the Mag-Pro. Their product is simple yet effective, so we wanted the content we created to replicate that, from the shots to the graphics. Now, knowing a pretty video doesn’t necessarily mean sales, there was more work to do.

Converting sales often requires consistent and meaningful engagement with your audience.

To help Painted Arrow achieve this, the final package included short cuts of the full length video, as well as an  archive of vertically formatted shots and sequences to keep their posts consistent, engaging, and optimal for any social media platform. During our next production with Painted Arrow, they were happy to share that sales were being converted with every recent post. The Mag-Pro provides a ton of value to every customer and we are grateful to share that story with an engaged hunting audience!

The Feedback

"Working with their crew has been an extremely easy process and very enjoyable. The quality of product they produce is extremely high. The marketing content they have created for us has helped us to become more profitable!"